MODULE 3 -
COMPETITIVE ADVANTAGE

This session examines how you can achieve a Unique Selling Proposition (USP).

We discuss the theory of competitive advantage and investigate the options of the three scenarios shown here.

This complex subject is explained in principle and enables candidates to understand the forces that apply on any given market place.

We believe that it is important that new businesses understand the need to keep looking for the next 'edge' and don't allow themselves to be overtaken by their competitors.